Who doesn’t want to write a best seller? It would be silly to make the argument that it’s not a goal that most authors share. But……for 99.9% of authors, a best seller isn’t going to make you rich. A good offer at the end of your book – the “end experience” as we call it, can, and often will. 1Play silly games. Win silly prizes. The end experience is something you offer your audience at the end of the book – a cohort, a course, a cause, a community, a mission, a manifesto – a coaching offer – an opportunity for a small subset of your ideal audience to immerse themselves more deeply in your work, and your wisdom, in the real world.
2People are inspired by words, but transformed, through experiences
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